App Revenue – Android gaining on iOS fast!
Android has long since passed iOS in terms of sales, installed base and even app downloads, while total …Continue Reading
View ArticleThe Next 10 Million Apps – the emerging world app demand opportunity
In a recent post on the app localization opportunity we highlighted the potential for targeting growth markets in …Continue Reading
View ArticleMobile Advertising Insights from MoPub & Opera
MoPub, a real-time bidding exchange for mobile ads, recently published a report on their marketplace for the third …Continue Reading
View ArticleTradable vs Non-tradable Apps
We’ve previously discussed the major opportunities that are emerging for developers globally, fueled by rising demand from BRIC …Continue Reading
View ArticleCrowdfunding – The Leanest Way to Launch?
One question that divides opinion among developers is when to start marketing your app. Some say if you …Continue Reading
View ArticleMobile App Testing – advanced tips and tricks
“Testing Experience”, one of the world’s leading magazines for software testers and test managers, has published an issue …Continue Reading
View ArticleThe Many Faces of Fragmentation – Musings on Versions and Installed Base
As we pointed out recently, Android is now way ahead of iOS in terms of share of new …Continue Reading
View ArticlePromotion can make or break your app
With well over one million total apps available on Apple and Google app stores combined, plus hundreds of …Continue Reading
View ArticleIs the Era of Microtransactions in Free-to-Play Mobile Games Over?
W3i, the in-app offer exchange provider, released a report on December 6th showcasing recent trends in mobile app …Continue Reading
View ArticleThe changing landscape of app discovery
[The explosive growth of app ecosystems is creating serious bottlenecks in app discovery that only popular apps can …Continue Reading
View ArticleHow to select a cross-platform development tool
With the wide selection of cross-platform tools (CPTs) available in the market, how should a developer select one? …Continue Reading
View ArticleMapping Cross-Platform Development Tools: Technology Approaches
In our 2012 analysis of the cross-platform tools (CPT) sector, we have identified five distinct technology approaches being …Continue Reading
View ArticleCross-Platform Tools – Functionality and Trade-offs
Cross-platform tools (CPTs) are a class of developer tool that aim to enable a single implementation of application …Continue Reading
View ArticleAppsfire Infographic illustrates once more difficulty to get to the top
Appsfire shared an infographic with figures for the iOS App Store in 2012. The growth in the amount …Continue Reading
View ArticleMobile Platform Wars: Winners & Losers in 2012
[This post by Andreas Pappas, Senior Analyst at VisionMobile, first appeared on the VisionMobile blog on 9 July …Continue Reading
View ArticleThe yellow brick road of app store monetisation
[This post by Andreas Pappas, Senior Analyst at VisionMobile, first appeared on the VisionMobile blog on 31 July …Continue Reading
View ArticleFrom Mobile to TV: The companion screens opportunity and the role of apps
[This post by Peggy Albright, guest author for VisionMobile, first appeared on the VisionMobile blog on 17 September …Continue Reading
View ArticleAdvertising to Existing Users – could re-engagement reap rewards?
Currently the vast majority of mobile app advertising is used to generate new installs. At the same time, for some of the most successful revenue models, a small fraction of the most active users...
View ArticleDifferent Ways of Winning on the App Stores
A recent report from Canalys highlighted the extreme concentration of income distribution across the iOS and Android stores in the US. The top 25 publishers make 50% of the revenues. 24 out of 25 of...
View ArticleWhich apps make money?
Andreas Pappas takes another look at the results of VisionMobile’s Developer Economics 2012 survey and comes up with interesting new insights on app monetisation: how does app revenue vary by...
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